Props that POP!

AUSVM recently worked with some great Spring props, we acheived strong visual impact with these beautiful paper lanterns.. with very little dollars spent! 

To make the most of a good Spring display, colour block where possible, it really does grab a customers attention ...  

Window Display, with predominatley pink lanterns as the backdrop

Product Displays, product and props are colour blocked for maximum effect

 

Happy Fathers Day!

We like this.. very simple but clever VM for Fathers Day...

Spring Visual Merchandising 2011

Visual Merchandisers love spring .. in particular Spring 2011!  This year there is so much colour to play with … take a look at what we found as we hit the streets of Sydney....

David Jones - City Store window displays ... beautiful, simple, fresh & colourful! 

  

 

 

 

Something a little special from Peter Alexander ...

 

 

 Colour, and more Spring colour ....

 

 

This year, TAFE NSW – Sydney Institute is celebrating 120 years of changing lives through vocational education and training.

As part of the anniversary celebrations, they have asked 120 successful graduates, industry experts or staff with inspirational stories to tell to act as ambassadors and take part in the celebrations. 

Carol Bagaric, Director of AUSVM is proud to be one of Sydney Institute’s 120 Ambassadors.

To find out more, go to... www.sit.nsw.edu.au/imagine  

Watch Carol's interview... http://www.sit.det.nsw.edu.au/imagine/ambassadors/carol-bagaric 

Interested to learn more about VM education go to... http://www.sit.nsw.edu.au/careers/?Section_ID=40

Spring doesn't officially kick off till 1^st September, but we see bits and pieces of Spring VM starting to creep into stores, in particular window displays.  Typically most retailers will gear up and start VM ing a spring look and feel early August... so there is still a tiny bit of time to keep the winter theme going in your store... for those of you who are looking to get rid of, move on, sell off the last of your winter stock, see our winter VM pics below, these may give you a few tips + some inspiration on keeping displays fresh till your Spring VM kicks in. Enjoy!

 

Winter twigs ...

 

Winter wool ...

Winter logs ...

 

It has been a work in progress for a while now, but we got there in there end. Thanks to our web designers and developers Passionfruit Design, the entire AUSVM site has had a facelift and we are thrilled with the results! The biggest development would have to be our VM Blog, replacing our quarterly e-newsletter; you now get to Window Watch with AUSVM and hear about it when it happens.

Catch us at the Home & Giving Fair

February 19, 20 & 21 - Sydney Showground, Sydney Olympic Park
www.homeandgiving.com

This month AUSVM are presenting 1 hour Visual Merchandising Seminars (11am & 2pm) at the Sydney Home and Giving Fair. The Home & Giving Fair is the ideal place to discover new and innovative products. Our seminars are geared around revamping your business through the use of Visual Merchandising.

Our seminar will show you how retail visual merchandising can help revamp your business, including what VM is, and what’s involved in the process. Learn how to identify and create WOW hot spots and check out simple tips and tricks to improve your customers’ in-store shopping experience with a focus on products, signage and housekeeping. So if you are in the area, please drop in and say hi!

Regards
Carol, Tamarra & the Team at AUSVM

Clever concept & very clever use of a decal here by Industrie, we love the size (big Espadrille dominates the window) we love the statement, totally owning the fashion.

We recently attended Retail 2010 (formally known as Retail Expo) at Sydney’s Darling Harbour and visited a virtual window display put together by the VM Students from Wodonga TAFE. The themes of the window displays were international, so it was a trip to New York, Tokyo & Paris. The VM Students worked in conjunction with organisers, suppliers and designers to create stunning window displays. Mannequins were positioned in front of oversized TV screens, images rotated on the screens capturing the essence of each city, and a variety of props completed the displays. The end result a virtual VM trip around the world ... well done girls it looked great! For more information on VM courses available at Wodonga TAFE, go to www.wodongatafe.edu.au

If you are looking to prop out your window or store display or simply want to make a statement with Spring, key props to use this season are; butterflies, birds, floral arrangements, potted flowers, fabric, green foliage, grass and ....lots of it. Retailers are heavily propping displays, to create the theatre & drama in their store fronts. So don’t be shy with your VM application, make big bold statements and go overboard, entertain your customers, they will remember you for it!

 

 

 

What an exciting time of year for the VM industry. From a Visual Merchandisers point of view, our working life becomes so much easier during spring. Product is lighter (no more time consuming product layering – yay!). Product is brighter (tons of colour to draw from) and the season brings about endless inspiration for creative concepts. All in all it’s a great time for Visual Merchandising! So AUSVM this season have gone butterfly made, they are current, cute, and colourful, and a great prop to use in your display space to draw attention to product and advertise the change in season!